Zero-Click Search: How Brands Can Win Without Website Traffic
Zero-click search is transforming digital discovery by delivering instant answers through AI summaries, featured snippets, and knowledge panels—often without sending users to websites. As search behavior shifts away from clicks, brands must focus on visibility, authority, and trust to stay relevant. Businesses that adapt to this model can build long-term recognition and influence, even in an AI-driven search ecosystem where presence matters more than traffic.
